The great idea usually comes suddenly. With Mr. Carlo Lucio - the
boss of the brand LIGHT GOOD not exception!
In 1990, by the way the travel on official business, his subordinates and he went to his shoe faction at Florence city ( the capital city of the Italian region of Tuscany and of the province of Florence). Because of having to go walking with hot weather conditions, they had manifestations of being tired, unendurable, aches and pains at heel, knee and pine.
Suddenly, the idea of researching and producing shoes which have feathers such as super light, soft, comfortable, street-wise and ventilative regardless of the hot weather already appreared on his mind. Since that time, the idea had pursued and urged his.
He spent on three years to research and collaborate many universities and shoe industry - fashion research institutes. A large research center with state-or-the-art equipments used to research and test original ideas about new shoe models was established!
He gathered a lot of the best experts in the field of shoe
fashion over the world. They had duty to invent the best
leather technology out of the Italy leather technologies.
The soles were made of super light cow leather or rubber, so they would resist the abrasion. The insoles and padding layer system were also interested by engineers and experts.
The special structure with three-layer sole helps to make sensation of soft and comfortable. The effect of the three-layer sole is to take up hot-damp air made by foot sweat and stagnating inside a shoe. It moves them outside the shoe, so consumers usually feel dry and ventilative. Fulcrum areas of the foot also calculate so much sophisticated, the result is that the LIGHT GOOD shoes have a reasonable angle of slope. The processing to form shoes is guaranteed that they mould and support the feet - when walking on road, weight of all body is equally assigned to two feet, making comfortable sensation.
And then, the original idea becomes realistic when LIGHT GOOD introduces
the first shoe models which satisfy his idea.
This event marks a wonderful invention of the "super light" shoe style. Having technology secrets, he focuses on manufacturing shoes and developing markets. The millions of shoes are annually sold over the world. Revenue of the brand LIGHT GOOD increases 35 percents per year - the suitable result after the long time to invest technologies, research and creation.
Although appearing on the market about ten years, the LIGHT GOOD
quickly become a famous brand. After occupying Europe and North Ameria market,
he was interested in Asia and South Ameria market. He
appreciated that consummers in Asia love the new technology products.
Today, LIGHT GOOD has four branches and factories in the world. The factory in Italy: serving the market in Europe and North Ameria and Indian; the faction in China: serving the market in Asia and thousands of agents and distributors. The super light shoes with the brand LIGHT GOOD is being popular all over the world and its targets are businessmen and